Artem Zaporozhets

Introduction: The Anatomy of a “Successful Failure” In the world of game development, we often celebrate clear-cut victories: the chart-topping launch, the record-breaking revenue, the soaring retention curves. But some of the most profound lessons don’t come from unmitigated success. They come from the projects that haunt you—the ones where your systems were flawless, your […]

Introduction In the free-to-play (F2P) universe, effective f2p monetization strategies are the engine that keeps the stars aligned. But for many studios, it’s a black box of metrics, guesswork, and fear—fear of alienating players, fear of failing to turn a profit. We often hear about the holy grail: LTV > CPI. If a player’s lifetime

While this case study comes from the EdTech world, the core principles of data-driven player segmentation, Game economy design and motivational design are universal. The methods used here to boost user LTV and retention are directly applicable to the challenges faced by today’s F2P mobile games, demonstrating how a deep understanding of user psychology is